WeightWatchers companions with Personify Well being for B2B weight reduction providing

WeightWatchers introduced its partnership with Personify Well being to permit employers to supply the corporate’s enterprise options to assist staff entry weight-related healthcare choices, together with behavioral well being, remedy administration and digital care. 

WeightWatchers for Enterprise presents packages centered on altering conduct, together with packages tailor-made for people with diabetes or these on GLP-1 drugs. The corporate additionally presents digital medical care and drugs administration, neighborhood boards, teaching help, and well being information and analytics. 

Personify Well being, which is the results of a $3 billion merger between Virgin Pulse’s employee-wellness and engagement firm and HealthComp’s well being plan-administration group, presents one platform with well being, navigation, advantages and wellbeing experiences, alongside data-driven personalization. 

Firms utilizing Personify Well being can have the choice to supply their staff WeightWatchers for Enterprise to entry the burden loss firms B2B choices. 

“We’re grateful for our partnership with Personify Well being and proud to work alongside them as some of the revolutionary leaders within the trade,” Rémi Cossart, head of WeightWatchers Clinic and WeightWatchers for Enterprise, mentioned in an announcement. 

“We perceive the significance of weight well being care and the wants of organizations, and are excited to open up entry to Personify Well being’s community to assist remove weight bias, maximize personalised well being outcomes, and guarantee high quality care.”

THE LARGER TREND 

Virgin Pulse and HealthComp rebranded as Personify Well being in February combining the businesses choices. 

The variety of digital well being firms providing platforms centered on GLP-1 drugs has elevated this yr. 

Final month, meals and vitamin app MyFitnessPal launched new choices and content material to assist members taking GLP-1s maximize their nutrient consumption whereas having access to recipes, neighborhood boards and drugs monitoring. 

In January, digital weight reduction firm Noom introduced its business enterprise, Noom for Work, would associate with Liviniti, a nationwide pharmacy profit supervisor. Collectively, the pair would supply plan sponsors and their staff a digital GLP-1 Companion for power weight circumstances.

Traders additionally see the promise of GLP-1s in making an influence on affected person weight reduction, together with Andreesseen Horowitz funding associate Jay Rughani whom spoke to Our blogNews on the topic in December and managing director at Common Catalyst Holly Maloney who joined the publication to debate the rise in adoption of GLP-1s in January.